The Focus Group A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview

Jane Farley Templeton

Details of book

  • Publisher: McGraw-Hill /
  • Publish date: July 1, 1996 /
  • ISBN-13: 9781557385307 /
  • Format: Hardcover /
  • Pages: 325 /
  • Genres: /
  • Subjects: Market research, Social sciences, Marketing - Research, Marketing Research, Business & Economics, Business / Economics / Finance, Social groups, Business/Economics, Research, Advertising & Promotion, Business & Economics / Marketing / General, Marketing - General, Focused group interviewing, Methodology /
  • Series: /
  • Edition: 1 edition /
  • Language: eng /
  • Weight: 1.2 pounds /
  • Dimensions: 9.1 x 6 x 1 inches /
  • Other titles: /
  • First sentence: /
  • Contributions: /
  • Notes: /

Description